Spark Careers

Director of Search Marketing
Beverly Hills, CA or Provo, UT

The Director of Search Marketing (DSM) will be responsible for developing strategy and managing paid search for Spark Networks to support customer acquisition and transaction goals at allowable acquisition costs. The DSM will continuously identify and evaluate new opportunities for distribution growth and will interface with internal marketing, product, and technical groups to develop, implement, and support marketing strategies and programs. He/She will steward and coordinate campaign through all phases of launch and maintenance, including contract review and approval, ad copy development, trafficking, reporting and analysis, and optimization.

Responsibilities:

 

The Director of Search Marketing will work closely with the Director of Online Marketing to develop strategy and manage the company’s PPC search campaigns to successfully drive cost-effective sales.  This person will need to be analytical and organized, understand business drivers, and possess effective communication skills to develop and maintain close relationships with the top-tier search engines. The DSM will be responsible for generating campaign performance reports, providing performance analysis, and executing on that analysis to ensure positive ROI.

 

• Responsible for the day-to-day campaign management to effectively reach growth and acquisition goals
• Manage tracking and reporting of campaigns and provide performance goals
• Perform analyses on click, conversion, spend, and ROI to identify growth/optimization opportunities
• Increase CTR, conversion, and ROI through bid management and creative testing
• Monitor and report on changes and trends in the competitive landscape
• Research, build, and refine our keyword lists to continually grow search marketing campaigns

 

Qualifications:

• 3-5+ years directly related experience in search marketing
• Bachelor's degree in a related field
• Advanced analytical and mathematical skills.
• Excellent fiscal responsibility.
• Experience managing multiple, competing priorities, duties and/or projects.
• Proven ability to accommodate evolving responsibilities and last minute changes.
• Strong decision-making, organizational, planning and problem-solving skills.
• Ability to work well independently and within a team environment.
• Excellent project-management and time-management skills.
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis